Advertisement Management System
This module is meant for the management of all allotted/permitted advertisement media of the Municipal Corporation of Delhi. This application facilities payment of the Monthly Licence fee/permission fee by the advertising contractors/firms.
About Advertisement Department
Advertisement Department is one of the Revenue Earning Department of MCD, which regulates outdoor advertisements in the public view. No Outdoor Advertisements, Self Signages, and brand/product promotion in the public view can be displayed by anyone without the written permission of the Commissioner, MCD.
Following are the functions of the department:
- To give permission for display of outdoor advertisement in terms of DMC Act and Outdoor Advertisement Policy-2017 over any land, building, wall, hoarding, frame, vehicle or structure in public view.
- To prevent, remove and prosecute display of advertisements which are in contravention of the provisions of DMC Act and Advertisement Bye-laws,
- To grant permission to various shops/business establishments for display of their advertisements known as self signages. The permission may be obtained online by logging in https://signage.mcd.live Details such as rate of fee along with description of display for various zones in the jurisdiction of MCD may be seen link on the said.
- Collection of Theatre /Show Tax, as required under Section 140 of the DMC Act.
- Registration/Renewal of advertising firms under three different categories, as per Registration Policy. As per Advertisement Bye-laws of MCD, No one is eligible to display advertisements in Public View in any manner whatsoever, without being registered under appropriate category. A copy of the Registration Policy is available in the downloads section under the heading “Advertisement Department”. Also, the details of registered firms can also be accessed on the website.
Note:-
- A copy of Outdoor Advertisement Policy-2017 is available in the downloads section
- Bye-laws in the downloads section
- A copy of Resolution No.35 Fixation of Rates for Non-Tendered Items in the downloads section.
- List of Blacklisted Advertiser/Contractors in the download section.
